design
Here you’ll find a range of design work created over the years—spanning brand identity, digital, print and campaign creative for a variety of clients and brands. While each project reflects a unique brand voice or objective, what connects them is a thoughtful, refined approach to visual storytelling.
Whether building from the ground up or evolving an existing brand, I focus on clarity, cohesion and creative impact across every touchpoint.
Saks OFF 5TH, Weekly Editorial Emails
These are a small example of weekly content emails designed for Saks OFF 5TH, supporting key brand moments, seasonal trends and curated product stories. Each send was crafted to feel elevated and editorial, balancing conversion-focused layouts with high-impact visuals and refined typography to reflect the brand’s accessible luxury positioning.
L'Oréal - Redken, Shades EQ Formula Cards
I supported the execution of a series of printed formula cards for Redken’s Shades EQ line, created as quick-reference tools for salon stylists. My role included updating color formulas, retouching hair imagery for color accuracy and consistency, and laying out content in a clear, stylist-friendly format. The cards were designed to be both educational and visually impactful, aligning with Redken’s professional brand standards.
Saks OFF 5TH, “The Event” Campaign Branding: Denim, Dresses & Menswear
For this trio of seasonal mini campaigns, I created a series of micro-logos—one each for Denim, Dresses and Menswear. Each initiative was designed to stand alone while forming a cohesive visual system. Typography, color palette and styling were thoughtfully tailored to reflect each category’s identity while supporting Saks OFF 5TH’s broader seasonal message.
In addition to logo design, I developed complementary in-store signage to bring the campaign to life at the retail level. While I did not design the digital assets, the creative direction I established—particularly in terms of type, color, and layout—guided the designer’s execution for consistency across platforms.
The full set of logos that I developed are featured here along with select assets from two of the three campaigns.
Color Palette
Concept Board
Campaign Imagery
In-Store Signage
Digital Assets
Color Palette
Concept Board
Campaign Imagery
In-Store Signage
Digital Assets
Note: Concept Boards above are intended to show conceptual inspiration only, all image rights belong to their original creators. Photography is not mine but represents the final creative direction that I helped to define.
L'Oréal - Biolage, Social Assets
I designed a range of 1x1 social assets for L'Oréal, supporting various product launches and campaign moments across the brand portfolio. Assets were designed to capture attention within the feed, combining bold visuals, typography, and messaging in a format optimized for clarity, consistency, and brand impact.
Showtime x Paramount Global, Yellowjackets NYC Subway Activation - Newspaper Prop
As part of a larger subway takeover for the Yellowjackets Season 2 premiere, I brought a faux newspaper prop to life—designed to blur the line between fiction and reality. Styled to reflect the world of the show, the piece was held by actors posing as everyday commuters, creating the illusion of riders reading breaking news tied to the series. My role focused on production design and execution, transforming a conceptual layout into a tangible, immersive element within the campaign’s guerrilla activation.
Coach, Seasonal Campaigns & Everything In Between
Over more than a decade at Coach, I contributed to a wide range of global brand initiatives, designing visual assets for seasonal campaigns across retail and out-of-home environments. My work included everything from window clings and lightboxes to large-scale graphics, subway takeovers, vehicle wraps and in-store signage. Each piece was crafted to reflect Coach’s evolving creative direction while maintaining a strong sense of brand heritage and visual cohesion at every scale. This selection highlights a small portion of the many projects that I helped bring to life.
L'Oréal - Biolage, Earth Day Tote Bag
For the 2023 celebration of Earth Day, I designed a custom pattern for a limited-edition Biolage tote bag offered as a gift with purchase at Ulta stores across the US. Inspired by the brand’s commitment to sustainability and clean beauty, the design balanced organic shapes with a fresh, modern aesthetic—creating a functional piece that felt both purposeful and on-brand.
InterPop, Digital Comic Book Covers
Digital covers designed for InterPop’s comic franchises, integrating bold typographic elements seamlessly into high-impact artwork. Each cover was customized to amplify the energy of the illustration while establishing a strong visual hierarchy and maintaining brand consistency across titles.
Saks OFF 5TH, Loyalty Sitewide Promotion
I designed a full suite of digital assets for a Saks OFF 5TH’s loyalty promotion, supporting a sitewide offer aimed at driving customer engagement and retention. The campaign included marketing emails, paid and organic social content and various web placements. While rooted in existing loyalty branding, the visuals were refreshed to feel more elevated yet promotional—aligning with the brand’s digital aesthetic while clearly communicating the value of the loyalty offer across platforms. This is a small sample of the assets produced.
Emails: Each loyalty tier received a custom email design, differentiated through unique icons and color palettes that reflected their status while staying cohesive within the broader campaign.
Social & Homepage Assets: First Saks OFF 5TH loyalty campaign to incorporate imagery, bringing an editorial, content-forward tone across digital touchpoints. From paid social to the homepage hero, visuals felt lifestyle-driven while staying rooted in the loyalty program’s color palette.
“Jenn is resourceful and analytical with a crisp design sense making her a great collaborator and ideal team member.”
- Stephanie L., Senior Designer